“Structural SEO” is a process of systematically structuring a website so that its pages rank well on Google for multiple keyword combinations naturally. Like the term “growth hack“, “structural SEO” has been applied widely yet didn’t have a name until someone coined the term.
“Structural SEO” is most commonly applied to growth online marketplaces.
Continue reading “What Is Structural SEO & Why Is It So Useful For Classified Sites & Marketplace Startups?”
Crunchbase is another good example of Structural SEO. However, there are still a lot of room for improvement.
Continue reading “Crunchbase SEO Strategy Review”
- Valuation: $5 billion (recently)
- Type: B2B2C marketplace for no-code App integration
- Overall traffic: 12M visits/mon
- Organic traffic: 5.5M ( accounts for 45.7%)
We all need different software to run our startups smoothly. The average small business uses 102 different apps, while each mid-market business uses an average of 137 apps based on this 2020 research.
And when you need to integrate one software with another software, the thing you do is probably Googling “integrate A software with B software.” At least that was exactly I found Zapier.
According to SEMrush’s data, Zapier ranks for 3.6M keywords and gets 12M visits/mon. 45.70% of its traffic is from search engines.
Continue reading “Zapier SEO Strategy to Reach $5B Valuation”
- Valuation: 4 Billion (as in 2019 Aug)
- Type: B2C marketplace to find home improvement contractors
- Overall traffic: 25M visits/mon
- Organic traffic: 10.6M visits/mon (accounts for 43%)
If you ever tried to find home improvement contractors on Google, you’ll probably notice that Houzz ranks well for almost everything such as “kitchen remodeling company in [XX city]”, “[XX city] interior designer”, and “carpenters near me.”.
Today Houzz has 25M monthly visitors and around HALF of their traffic is from search engines based on SEMrush data.
So here’s the billion-dollar question: How the hell do they do that???
Continue reading “Houzz SEO Strategy Reverse Engineered: Local SEO at Scale”
I found all books I can about two-sided marketplaces. Most of the books I found center around their founders’ founding stories. That’s actually better for me, because, who doesn’t love good stories?
They are my personal reading lists.
Continue reading “Books about Online Marketplace Startups & Network Effects”
We’re not talking about how your store can rank well on Amazon. We’re talking about how to out rank Amazon on Google.
However, Amazon is the king of eCommerce currently. At almost 1.7 TRILLION market cap, Amazon is a tough SEO competitor.
Continue reading “Amazon SEO Strategy Review: King of eCommerce SEO”
Most effective ways to build quality backlinks. As I always way, SEO, in a nutshell, is “relevancy + authority“. Structural SEO is the most effective way to create “relevancy” to capture thousands (if not millions) of search quaries on Google. But what about “authority”?
What the best ways to increase domain authority?
Continue reading “Top Growth Hacks to Build Domain Authority Effectively”
Pablo Picasso is often quoted as saying: “Good artists copy, great artists steal.” It’s debatable if Picasso did say that, however, this is so true in growth hacking. Most of the time when hearing about famous growth hacking stories, you can’t simply copy someone else’s “tricks.” You need to tweak here and there to fit your context.
Continue reading “How HubSpot Steals Hotmail’s “Signature Growth Hack” and Get Users to Promote HubSpot for Free”
Looking for growth hack inspirations? You’re in luck.
Some people collect stamps, some collect cars, Well, I collect growth hack stories, especially marketplace startups’.
Continue reading “Top Growth Hack Examples: A Running List of Famous Growth Hack Stories”
Most of TripAdvisor’s revenue was generated by users clicking from its site to hotel booking sites, on the other hand, Yelp mainly makes money from advertising. Should I even compare them?
I’d argue, YES! because in terms of SEO, they both focus on local searches.
Continue reading “SEO Strategy Review: TripAdvisor VS. Yelp”