Books about Marketplace Startups & Network Effects

I found all books I can about two-sided marketplaces. Most of the books I found center around their founders’ founding stories. That’s actually better for me, because, who doesn’t love good stories?

They are my personal reading lists.

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Amazon SEO Strategy Review: King of eCommerce SEO

We’re not talking about how your store can rank well on Amazon. We’re talking about how to out rank Amazon on Google.

However, Amazon is the king of eCommerce currently. At almost 1.7 TRILLION market cap, Amazon is a tough SEO competitor.

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Top Growth Hacks to Build Domain Authority Effectively

Most effective ways to build quality backlinks. As I always way, SEO, in a nutshell, is “relevancy + authority“. Structural SEO is the most effective way to create “relevancy” to capture thousands (if not millions) of search quaries on Google. But what about “authority”?

What the best ways to increase domain authority?

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How HubSpot Steals Hotmail’s “Signature Growth Hack” and Get Users to Promote HubSpot for Free

Pablo Picasso is often quoted as saying: “Good artists copy, great artists steal.” It’s debatable if Picasso did say that, however, this is so true in growth hacking. Most of the time when hearing about famous growth hacking stories, you can’t simply copy someone else’s “tricks.” You need to tweak here and there to fit your context.

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SEO Strategy Review: TripAdvisor VS. Yelp

Most of TripAdvisor’s revenue was generated by users clicking from its site to hotel booking sites, on the other hand, Yelp mainly makes money from advertising. Should I even compare them?

I’d argue, YES! because in terms of SEO, they both focus on local searches.

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Databox SEO Strategy Review: Authority Building Hack!

In January 2017, Peter Caputa joined an early-stage startup, Databox, as CEO. When he joined HubSpot in 2007, he was employee #15. Applying what he learned, he managed to take Databox to the next level. 

Here’s how they hacked the authority-building process.

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Booking.com SEO Strategy Review

Booking.com SEO strategy review

Similar to Houzz’s local SEO strategy, Booking.com can systematically rank for this keyword combination by using structural SEO. Keyword combinations can be at category level searches such as “vacation homes in [Location name],” and also be business profile level ” searches such as [universal’s loews sapphire falls resort] reviews”.

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