I found all books I can about two-sided marketplaces. Most of the books I found center around their founders’ founding stories. That’s actually better for me, because, who doesn’t love good stories?
They are my personal reading lists.
Books about two-sided online marketplaces
An online marketplace is a platform where product or service information is provided by multiple vendors.
- Alibaba: The House That Jack Ma Built, by Duncan Clark. This is a book of Jack Ma built Alibaba from scratch. Alibaba is a B2B marketplace.
- The Everything Store, by Brad Stone. This is a book of Jeff Bezos that built Amazon from the beginning of the Internet Age. Amazon is a B2C marketplace.
- Explosive Growth, by Cliff Lerner. This is “a rare behind-the-scenes look inside a fast-growing startup, Snap Interactive, that grew to 100 million users.”. His dating site is a P2P marketplace.
- Super Pumped, by Mike Isaac. This is a book about the rise and fall of hard-charging Travis Kalanick, who built Uber into an iconic unicorn and was ousted by VCs. Uber of course is a B2C marketplace.
- The Airbnb Story, by Leigh Gallagher. This is a book of Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry. AirBnB is a B2C marketplace.
Books about Network Effect business
What do two-sided marketplace and social media have in common: they all reply on network effects to thrive.
- Facebook: the Inside Story, by Steven Levy. This is a book of Mark Zuckerberg built Facebook from his dorm room. Facebook can be considered a P2P marketplace.
- Platform Revolution, by Geoffrey G. Parker. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models
- We Are the Nerds: The Birth and Tumultuous Life of Reddit by Christine Lagorio-Chafkin. Reddit can be considered a P2P marketplace.
- No Filter: The Inside Story of Instagram, by: Sarah Frier. Instagram can be considered a P2P marketplace.
- Blitzscaling, by Reid Huffman. This is a book mentioned how Reid Hoffman blitzscaled LinkedIn and how Blitzscaling can be applied in other marketplace startups.
Willie Jiang is the founder of SolarFeeds and SEO growth hacker. He currently resides in Toronto, Canada.